Communicating CSR for reputation
What we are and what we are seen to be.(what we seem to be) Reputation is just a perception of us. And the more opinions – the more influencers. The way it works is as simple as this:
From appreciation and trust to hatred and doubts. The influence of reputation is undisputable. Though intangible, it increases business profits, promotes growth and minimizes risks in crisis situations.
According to the world’s largest reputation study RepTrak, aspects related to corporate responsibility (CSR) (citizenship, governance and workplace) form 41% of all dimensions that are proved to influence reputation of any company.
But today companies are focusing their CSR on reporting and are leaving communication of such reports and other CSR activities unregulated which brings CSR communication to be in most cases unattended at all. And here is the common disappointment that after all the hard work a company’s CSR report is kept on the shelf and is barely read by its stakeholders.
But how to make reputation work in your favor? How to use your commitments in CSR properly? Are company’s activities that are key for good reputation?
In our Final Project on “CSR communication for Reputation” we aim to show that having good performance, even in all the three (social, economical and environmental) pillars, is not yet enough to ensure that your company is well perceived. We will open up the idea that only performance that is well communicated to company’s stakeholders has high and aspired influence on their opinion about the company.
In society a company is what it is perceived to be. And this is why our Final Project is about how to communicate your CSR commitments in order to increase your reputation. We feel that there is much more companies can say about their performance. There is much more we don’t yet know. And we think it is time to speak out loud about who you are.
Follow our posts and consult the final material on “CSR communication for Reputation” in order to better perception about your company. Start communicating today by sharing this post. The floor is yours!
1 comentario /
15 Jun 2015
por
Tatsiana Prokharchyk
IMSD /
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