Entrepreneurial Initiative: PeRuPiL

PeRuPiL Team: Pedro Pernas, Rubén Pardo, Piotr Wielezynski, Ildikó Heim

“PeRuPiL, alias save on telecommunication bills”

Business idea:
Our company will satisfy one main necessity: the lack of time to take care of phone bills. Nowadays there are a lot of different offers of telecommunication companies and people don´t have time to worry about it. To start our company, we are going to focus on Erasmus students. Their necessities for someone helping them with the phone offers are bigger than for normal clients. We will study the case of our different clients and after that we will advice the best solution for them.

Opportunities
We found our niche in the fact that people feel robbed by the bug communication companies. Newcomers are even more exposed to feel robbed. Also most of them is going to pick pre-paid systems. For a little fee we will be able to propose to a group of people the same tariff, so it would be cheaper for them to call between each other. Newcomers are always lost and they have other important things to do, so our company will be offering a very practical service.

PESTEL Analysis

Political future

• Politicians  are in favor as we work for the citizens, putting a balance into the market
• Liberal market

Economic future

• Lower costs, more savings for clients
• Because of current macroeconomic situation people try to save more on everything

Socio-cultural future

• Giving customers the feeling of fairness
• Customers appreciate saving time and money

Technological future

• Internet based solution

Environmental future

• We are an environmental-friendly company, recollecting devicesnot needed anymore

Legal future

• No confrontation and risk visible

SWOT

Strengths

• Market is segmented, the target group is homogeneus (same requirements regarding short time use, international calls)
• Known potential customers and their needs (surveys)
• Easy, inexpensive advertising and distribution channels (university international/Erasmus offices etc)
• Independent from suppliers
• Big potential to increase,  new launches planned
• Organisation and structure: adapted to the project
• solvency and finance independence
• Collection average period

Weaknesses

• Lack of real field experience
• Company unknown, we have to gain the customers’ confidence

Opportunities

• Spain is the biggest Erasmus students receiving country (35.000 students last year)

• Not many current competitors
• No entry barriers

Threats

• Lobby of the big telecommunication companies in long term
• New competitors entering the market as no entry barriers
• People can do it by themselves if they take the time and overcome language barrier

1 comentario / 07 Feb 2012 por Ildiko Heim
IMSD /

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