Innovation Blog: Will Open innovation became a Business Mainstream?
Open Innovation what does it means?
According to many enthusiasts of this new trend such as Stefan Lindeggard the owner of 15inno an website that discuss topics on open innovation, social media and thought leadership, says that open innovation is a philosophy or a mindset that should be embrace within organization in order to enable themselves to work with external input inside the innovation process, naturally as it does with internal input. In a nutshell, it is “just” about getting more external input. 1
What is more open innovation involves going to the opposite direction of the old model of closed innovation where a company control all aspects and process of innovation from inside, trying to keep it highly secret because of intellectual property or loss of profit risks. Often in this case activities towards innovation are carried by only business R&D department, in a search to find unique or first mover competitive advantage.
Thus Open innovation opens business doors for the external world collaboration on ideas generation in the pursue of continuous innovation. Furthermore this approach creates many advantages since it maximize insights in the innovation process, speed up problem solving and reach areas that were not previously thought off.
Today there are few virtual platforms to boost and integrate open innovation for a wide open community as crowdsourcing, which brings the chance for ideas, products, projects and processes to be challenged, to be questioned, to be discussed, to be diffused and to be improved as part of an innovative practice. In Addition, these platforms offer a great chance for networking, further collaboration and interactive research development.
For small business open innovation platforms offers great benefits because they can improve their innovative capacity with no investments, also to overcome problems of resource and constraints, to forecast future demand, to find a flexible ways to adjust and perhaps upcoming opportunities to start new partnerships.
Similarly, another type of open innovation that is more familiar innovation process but has become as much important as before is user driven innovation where companies closely consider the product or service user opinion and needs, therefore the user here “leads innovation”.
A good example of it can be seen in this video from Rogier van der Heide, Chief Design Officer of Philips Lighting, showing how the company developed new light technology for show performances by working closely with artists and producers:
Many professional and academics advocates the importance of user driven like Prof. Eric von Hippel as he mention “they have two characteristics: (1) They are at the leading edge of important market trends and; (2) they have a strong incentive to find solutions for the novel needs they encounter at the leading edge. Products that lead users develop often become the basis for important commercial products when lead user needs become mainstream.”
Lead User Innovation explanation video from Prof. Eric von Hippel
References
1)http://www.15inno.com/2011/10/09/openclosedterms/
http://www.openinnovation.net/
http://www.100open.com/2011/12/surmounting-barriers-to-open-innovation/
Comments Off on Innovation Blog: Will Open innovation became a Business Mainstream? /
07 Feb 2012
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Patricia Perez Costa
IMSD /
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