Reflection: Is CSR 3.0 in SMEs simply common sense?
In the recent evolution of CSR towards the 3.0 approach we seem to be learning that SMEs (small medium enterprises) that have integrated this modus operandi into their way of doing business are achieving better results than those that have kept the traditional model. An example of these could be Unilever or Lush, which have improved their public image and performance in the market.
As customers, people are increasingly concerned about the practices of the companies that provide goods and services to them, giving a competitive advantage to those who carry out the best practices in an increasingly competitive market, where not only price and quality weigh any more.
As potential employees of SMEs, we look to work at businesses that provide not only the basic rights to their workers, but those which take a step or two further to guarantee their wellbeing. This of course benefits the company: the more candidates willing to work for them, the greater their possibilities to hire the best ones. And as employees we will be far more productive if the environment helps, thus benefiting the company.
As stakeholders in general we will support the companies that do well to our community, values such as transparency and stakeholder participation are increasingly appreciated amongst society. So why are not all companies making this change? Why is the transition towards CSR 3.0 being so slow? Will the companies that are not adapting survive? Companies should realise once and for all that nobler economical development is a win-win for themselves and their stakeholders.
Or maybe the people from our sector are being utopic and idealising this method?
As integrants of a growingly globalised world we should look for the common and greater good.
So, does it simply not make sense to embrace it if it proves beneficial for most?
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22 May 2015
por
lallen
IMSD /
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