The Beauty of Purpose
What is life all about again? Is it really only about reaching the next goal, becoming successful, earning loads of money and meeting the expectations of our parents, friends and superiors? Shouldn’t we aim for a greater meaning in our lives, perhaps to find something that aligns with our values, passion and that has a purpose?
In the economical and bureaucratic society we live in today, the most important thing is to find a job. But for many other people it has to be more than that and are therfore looking for new ways to do business.
The new change-makers recognise a particular social deficit in areas such as poverty reduction, integration, education, environmental protection and human rights and try to provide scalable solutions or efficient approaches to meet the needs of the vulnerable and to improve the quality of life of individuals around the world. They choose to see opportunities where others see intangible problems and create a change through market-based solutions that enable the disadvantaged to become economic citizens. The goal of these change agents is to transform communities for the better so that they can thrive and address their challenges themselves without being dependent on a third party.
The major driver of social enterprises is not the pursuit of profit, but purpose and the wish to create an impact that makes the world a little better. To create added value, meet a societal challenge to empower and creatively re-imagine how business and individuals can create a positive impact and lasting value. The profit concept, compared to business as usual, stands in the background.
However, good will, a clever idea and an entrepreneurial spirit are not enough to meet the complex situation of a social justice issue. It is about finding a cure, rather than just treating the symptoms. This is why the main focus of the entrepreneurs is to combine the private and public sector of the economy to create innovative concepts that are later on transformed into an economic activity to develop universal and sustainable solutions to the current problems.
While moving away from philanthropic donations, fundraising and dependency – social entrepreneurs want people to solve problems on their own and therefore provide them with the right tools to scale the innovation. The beauty of it is that it really brings everybody`s assets to the table and everyone is acting as servants of their passion and interest. Not only to promote ownership but to create something meaningful.
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14 May 2015
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nkloss
IMSD /
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