Three features of successful CSR in SMEs
Global vision, local Impact.
Today the concept of local market has been loosing importance, as even micro companies have access worldwide to provide product and services, as well as they thrive on international suppliers, employees, investors and so on. However, since SMEs maintain the local identity more than big businesses, they are in a great position to provide the most effective social impact to the community, as they know better than anyone the local reality including needs, weaknesses and opportunities.
Dialogue.
The most successful practices are possible only through effective communication systems which involve active participation and engagement. For a SME to survive against voracious competitors, it is more natural to engage widely with stakeholders externally and internally in order to collaborate toward a common direction and overcome the lack of resources. It is easer for a SME to create a cluster of trust thanks to the development of sound relationships between the few people involved in the activities.
Alignment and Identity.
Is in SMEs where you find the most innovative leaders. They make sure that everyone in the company feels like home, considering every task as personally meaningful. It automatically generate atmosphere of creativity, commitment and sense of belonging, boosting the productivity of the staff.
Comments Off on Three features of successful CSR in SMEs /
04 May 2012
por
Francesco Mazzeo
IMSD /
.png)
].gif)
.png){kind=logo}
].png)
].png)
].png)
].png)
.png){kind=logo}
].png)
.png){kind=logo}
