Time for the Tipping Point

“Do not pretend that things will change if we always do the same. The crisis is the best blessing that can happen to people and countries, because the crisis brings progress. Creativity is born from the distress, as the day is born from the dark night. It is in crisis that invention, discovery and large strategies are born. Who ever overcomes crisis, outdoes himself without being overcome (…) There’s no challenge without a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis. It’s in the crisis where we can show the very best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it. Not to speak about it is to exalt conformism. Let us work hard instead. Let us stop, once and for all, the menacing crisis that represents the tragedy of not being willing to overcome it.”

Albert Einstein.

Was Einstein an entrepreneur?

Because by reading again his words I can say he is describing the sprit of social entrepreneurship, where a problem can be the inspiration for creating solutions with a positive social impact. As he says, times of crisis are opportunities more than obstacles in our way, is the right moment to use creativity and innovation to create change.

Einstein opens saying, “Do not pretend that things will change if we always do the same.” Perhaps some had heard him and have begun doing things differently. And although many more are not aware of the world conflict yet, social entrepreneurs, social intrapreneurs and sustainable companies are all around the world.

We are witnessing the business revolution and the two scenarios in which is preforming. For one side, companies have finally realized that they cannot grow in a world full of hunger, within an unequal society and a damage environment. Some of them are now aware of the benefits that bring to do sustainable business with a positive social, economical and environmental impact and where corporate responsibility strategies guidance all their actions. For the other side, we are seeing how idealists and innovators are considering the crisis and problems as the opportunity to create business that solves those social issues.

Therefore, maybe if they all -sustainable business, intrapreneurs and entrepreneurs- continue doing things in a different way, what Einstein was encouraging us to do, can actually materialize one day soon.

Hopefully, one can say that capitalism approach is changing. I want to be positive and think that values are again the base for all relations. Brands and companies are now developing their strategies, vision and actions based in their values; employees are being empower by their companies to do more than a task but also to innovate, give something to the community and share their knowledge for the social good; consumers are buying more than a product, they are relating with brands in which they trust and have respect because of how they are acting towards social and environmental issues.

Social media and new technologies had empowered consumers; nowadays they are the ones that drive the market and construct the dialogue. This can be also the opportunity to position social entrepreneurship initiatives and sustainable actions as big part of the solution for the global crisis. The collaboration era is about all getting together to change, empower and generate action and we have the influence of social media as a channel to achieve it.

Each day companies are more inclined towards developing business plans based in sustainable practices, more employees are willing to volunteer, more people is recycling, more bicycles are being used, but steel we live in a world ruled by inequality. However, I want to focus in the solution and be positive. I want to believe that together, social entrepreneurs, sustainable business, brands, society and governments, who are working for a meaningful social impact will reach soon the tipping point.

“The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire”

Michael Gladwell

Comments Off on Time for the Tipping Point / 27 Mar 2014 por anamariarocha
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