Time to change direction

Replicable individuals or clones could be the words that can define our character and our actions throughout the centuries. More and more individuals going in the same direction, working in the same type of business, with similar focus in their careers and taking steps towards one and unique desired outcome: Money.

source: billstation.com

But is it worth it?

Why not making our job part of our live? Developing a certain action that cannot just give us an economic output, but also something that can make us, and others “richer” than what we are. Challenging yourself, taking risks and seeking for your limits, as well having freedom in your decisions, and the right to decide which path you want to take.

We all have a passion inside us, maybe you have never thought deep on it, but we do. Have you ever though that this passion that you have can work towards a better society, satisfy a specific social need, or even affect positively a certain community? Maybe then you are a social entrepreneur without even being conscious of it. But now your probably asking yourselves: What is a social entrepreneur?

Social entrepreneur is someone who recognizes a certain problem or demand in society and decides to use the entrepreneurial spirit plus the social attitude to reach the change. It’s the fusion between business and doing good socially. It’s the future.

source: hksocialinventor.blogspot.com

Taking this role in society is today’s business, as the traditional business is becoming day after day completely obsolete. If you take a stop and have a small think, you can easily come to the conclusion that having a good product or service can’t be define as “good” product, if you don’t care about your customers or the way you produce the product (employees). A good product or services is also defined by its responsible actions. Society needs people compromised with the now, with the people, with reality. Customers demand more than a service or a good, they demand a reason, a passion and a solution.

It will be hard, probably harder than starting a new conventional business, but with some essential ingredients like an innovative idea, a bit of creativity and with a high social impact it will be worth it.

Why not trying to make things better than they are? Trying to change the direction of some fishes that go one way and make them start to search for other options.  It’s the moment for the change, is the moment for earning more than material things, gaining personal satisfaction by giving something demanded and necessary to others as well as sharing a solution, looking at what you can reach with your hard work and with individual’s help, to get a closer look towards how a better world would look like.

Comments Off on Time to change direction / 27 Mar 2014 por mariagutierrez
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