CHINA, HOW TO LAUNCH YOUR BUSSINES WITHOUT DYING IN THE ATTEMPT
Chinese culture is different than occidental culture. Trying to develop any kind of business in an occidental way will be a big mistake and this business will probably fail. If you are trying to work in china you should adapt to their culture and manners. This post tries to guide the reader in order to understand how to do business in China or with any Chinese company.
The first thing you should take in to account is that you should adapt and not judge their culture. This is their way to do business and it is not better or worse, it is just different. Chinese people say things that might seem offensive to the occidental people, but not for them.
To succeed you should build a good relationship, go to China and spend time with your partner. And probably you should invite them to your country, to create the best relationship as possible.
The playing field is very important, you should know as much as possible about the market and your competitors. Some strategic businesses are forbidden for foreign companies, like financial services, oil and gas, aerospace services, telecommunications and chemicals, among others.
China is the most populated country in the world, but you must take in to account that not everybody is a possible customer. The gap between poor people and rich people is very high so not everybody has the possibility of buying your product or service.
But not everything is bad in China. It is an emerging market and it is increasing the sophistication in the cities. This is a great opportunity for foreign companies and entrepreneurs. You should use your advantages from home, like the know-how and the marketing strategies.
Marketing is the best tool, but this is a double-edged weapon, because it can make your company succeed or fail disastrously. To succeed in Chinese market, you can use kids (Chinese people love kids, especially pretty boys). Cartoons are very common and popular is their culture. American flags or products are very popular in china too, because it has an implicit meaning of quality. But you should never use politic or sexual images, they are not very well accepted by Chinese society.
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16 Mar 2017
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Magua /
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