A DIFFERENT WEEKEND

It has been an exciting weekend in Shanghai and I have a lot of new things to share with you.

First of all I would like to tell you some aspects about the lectures I attended last Thursday. We started with the importance of different Chinese market segments. Spanish companies must think about the strategy they are going to follow in order to succeed and take into account next figures. The Chinese consumption distribution is: 36% food; 14% education; 10% accommodation; 7% medical; 10% clothes; 40% savings. Among consumer profiles we can identify 5 segments: lower class, lower intermediate class, medium class, upper intermediate class and rich people. We find the opportunity among 2.7 million rich people because it is easy to sell luxury products to rich people.

Next lecture was an exciting view of Lin Dai about ‘Feel China from the closest’. She told us such interesting things about Chinese culture that we couldn´t blink!

In the afternoon we visit the Spanish Park in Ningbo and some Spanish and Chinese companies. The Chinese government wanted to set an industrial area up near Shanghai. It was founded 10 years ago and the area was chosen because of the location, infrastructure and raw materials.

On Friday we spent the whole day in Yiwu to visit its famous market. Back to the hotel we decided to go to Disco No 88 and discover the real night in Shanghai. It was definitely amazing!

On Saturday we decided to visit the real Shanghai so we went to Qibao to know an original street market. We found from the typical souvenirs to live animals! Then we went to visit the Longhua Temple.  It is the largest, most authentic and complete ancient temple complex in the city of Shanghai. Later, we went to Shanghai World Financial Centre. We went up the Observatory that was certificated by the Guinness World Records as the world´s “Highest Observatory” in 2009. It was one of the best experiences I have ever had.

On Sunday we went to Hangzhou,  one of the most renowned and prosperous cities of China for much of the last 1,000 years, due in part to its beautiful natural scenery. The city’s West Lake is its best-known attraction.

After all the lectures at Jiaotong University I really wanted to know more about the Chinese cities and I enjoyed a lot with my classmates.

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