Do we want to go to China?
It is true that China has some advantages as manufacturing, trading, GDP growth… that make more attractive the possibility of going there to make business. But first of all we have to know if it’s good for us being there.
At the lectures at the University we learnt that a clear and quantified strategic objective is essential for success. And not having one is one of the basic mistakes companies often make.
Strategy is the key word.
We need to have a clear and quantified business goal. Around this goal there are four important concepts: strategy, people, processes and clients.
Strategy: It is essential. China is a completely new economic and cultural environment, so it brings the risk of losing focus. We must get our numbers right and stick to them, involve our stakeholders
People: To choose the right people to work in China is an important decision. We have to create teams with different profiles and skills and mix people from China and from the main office.
Processes: Good processes can literally save our life. Try to improve every process as much as we can and build a culture of competitive advantages.
Clients: We must have the target clear if we want to have success and try to find a niche but be careful, markets disappear and pop up overnight!
Finally, they give us some tips to success in China:
Think in our competitive advantage. Being totally honest!!
Scientific methods are not cross cultural!
Be ready to re-train or leave behind.
Make rules that we are going to follow.
Create new demand in an uncontested market space.
Thinking about it… is interesting for you doing business in China?
Comentarios desactivados en Do we want to go to China? /
05 Mar 2013
por
Lucia Garcia Rodriguez
MBAftmad /
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