Datos básicos
John Tomlinson (@johnrtomlinson) represents The Empathy Project, an innovative research project by Colbenson which is investigating ways to mine the incredibly rich source of data in Twitter to improve our customer insight.
The project began in 2008, looking at ways to anticipate Twitter trends to inform Spain’s Basque Country regional government what was being said in real-time in and around the Basque region. Since then, the project has expanded into other sectors, looking at ways to take advantage of the great opportunity the Twitter revolution presents to business.
- The unique opportunity that Twitter offers to business
- How Twitter can help us build knowledge and understanding of our customers
- How Twitter can help us anticipate future demand
- How can we take advantage of this opportunity to add value to our business
- How we are using this to build empathy into online service delivery
Ponentes
Ponente
John Tomlinson, (@johnrtomlinson)
represents The Empathy Project, an innovative research project by Colbenson which is investigating ways to mine the incredibly rich source of data in Twitter to improve our customer insight.
To attend please register [here]