Executive summary included. What is MOVIO? MOVIO is a 24h wellness boutique based on 45 min indoor walking lessons that you can do by yourself or with a personal trainer. MOVIO uses small establishments (usually
less than 60 square meters), where sustainable e-commerce products can be bought. What are style boutiques? Style boutiques are a new type of specialized gym that is becoming more popular each year. Therefore,  gymnasiums can offer higher fees by providing different services, allowing customers to take care of themselves - their body and mind.